Author Index >Ciprian Marcel POP

  • Babeş-Bolyai University of Cluj-Napoca
  • Country: Romania
  • E-mail: marcel[dot]pop[at]econ[dot]ubbcluj[dot]ro

Ciprian-Marcel POP has graduated Babes-Bolyai University of Cluj-Napoca, the Faculty of Economics and Business Administration, since 2004 he holds a PhD diploma in Economics – Marketing, and he had gone through didactic position of assistant, lecturer, and associate professor since 1997 when he joined the staff of the Babes- Bolyai University of Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing. He is the author or co-author of 17 books and 54 journal articles in the field of Strategic Marketing, Marketing Policies, Services Marketing, new concepts in marketing field (Neuromarketing, Precision Marketing, Permission Marketing) and much more. He is manager of or member in 15 grants and research projects, national and international.

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