• Bucharest University of Economic Studies
• Country: Romania
• E-mail: danut[dot]lixandru[at]gmail[dot]com

Ion-Dănuț LIXANDRU has graduated The Faculty of Marketing from The Bucharest University of Economic Studies in 2016. He has a master’s degree in Strategic Marketing (2018) and a PhD student in Marketing starting from 2018 in the field of Strategies and Tactics in Higher Education Marketing. His current research focuses on decision-making process for choosing university products, he wants to develop a model for determining purchase intention based on the influence of exogenous and endogenous factors in Higher Education.

Recent articles in Informatica Economica

• The Use of Artificial Intelligence for Qualitative Data Analysis: ChatGPT
  Vol. 28, no. 1/2024
• The Relationship between the Decision-Making Process and the Emotional Intelligence in E-Society: A Time Series Analysis of Choosing a University Product
  Vol. 24, no. 1/2020